The Founding

Meet Bryan Moberg
The story behind
, in his own words.
Hi, my name is Bryan Moberg, founder of
Sports LLC. I have often been asked: What is
? Why
? What do we do? The time has finally come to tell our story and show you who we are. I invite you to join our family, support us, become an athlete, or join us as a coach. Be a parent who champions your student-athlete, or a brand that wants to define a MOment.
Where did
come from? To be honest, it started with my name: MOberg. I have been making
since the day I was born, the good, the bad, and everything in between. While I am not proud of every MOment I've created, I own them all. Some created shame; others made me want to scream from the rooftops with pride. My most fulfilling
, however, have come from coaching and helping others succeed.
I launched this venture to use everything I have learned, the good, the bad, and the indifferent, to walk alongside others. I want to provide student-athletes, coaches, and parents with the opportunities and tools they need to master their craft. I have made many mistakes, but by God's grace, I am now 22 months completely sober. I know that trust is earned, not given. I am using this platform as a source of accountability to earn your trust and to fuel my purpose in life. I believe that by serving others on and off the field, I will grow alongside you while helping you create
of your own. My goal is to develop character-driven athletes defined by passion, loyalty, and trust. I want to share my experiences so others have the tools to avoid the roads I took, and if they do stumble, to offer them the same grace I was given.
To anyone who is hesitant or wary of me: If I have hurt you, I am truly sorry. There are chapters of my life I am not proud of, and I seek to make amends with anyone I may have impacted. I ask for your forgiveness. If you are not ready to forgive me, I understand. I only ask that when you see me, we can have a discussion about moving forward. After that MOment, I hope we can create new
together that benefit student-athletes and our community.
I am a broken man saved by grace, looking to use a lifetime of lessons learned to serve others. Nearly two years ago, I almost had my final MOment, but God used that time to wake me up. I learned the weight of forgiveness, understood the hurt I caused, and realized I didn't need alcohol or substances to handle my life.
With the support of my current team and future partners, I am excited to dive into this next chapter. I am eager to see what is in store for the
brand and the athletes we serve. If you are intrigued, I have included a talk I gave to a group of men a few months ago that explains my past and how I was pulled out of the mess I created.
For those who believe, I ask for your prayers, for my focus, my purpose, and my discernment. Pray for the athletes we work with and the businesses we represent, that we may always walk with honesty and integrity. For the non-believers reading this, know that you woke up today for a beautiful reason. It took me 25 years of doubt and hopelessness to realize this, but I want you to know you are loved. I am only a call or text away if you ever need a conversation.
Bryan Moberg